The World Airline Survey studies are conducted by SKYTRAX, the worlds leading, specialist
aviation research organisation.
Operating since 1999, the survey is held in high esteem for its clarity of
process, and the rigorously applied rules of complete independence.
Since 1999, the SKYTRAX World Airline Awards have been known as "the Passenger's Choice Awards", bringing an unprecedented level
of integrity, independence and trust to Quality Recognition across the world air travel industry. No membership fees, no survey entry costs, no
sponsorship, no pay-to-attend award ceremony. With their unrivalled global coverage, it is easy to realise why some might try to copy them!
The annual Passenger's Choice Awards are decided by over 28 million air travellers, from more than 100 nationalities. The survey methodology is audited each year to
ensure full transparency, and to guarantee maximum integrity to winners of the Passenger's Choice Awards. In the 2010 Passenger's Choice Award results, over 215
airlines and 207 airports across the globe were voted for by air travellers, underlining the established reputation as the world's largest passenger studies.
The World Airline Survey results are published annually, and featured at the
World Airline Awards
The Awards are recognised around the world, and renowned for being the only truly global, Independent passenger
survey of airline standards. The survey does not receive any outside or third-party sponsorship, with all funding to
cover survey costs coming from the Research Division of SKYTRAX.
The World Airline Awards have gained worldwide esteem and respect through the strict adherence to the original
Survey purpose that was drawn up by SKYTRAX back in 1998 - to conduct studies that offered a global coverage, and to
publish results without recourse to any hidden agendas or seeking commercial gain via award ceremonies etc.